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Tuesday, December 22, 2015

Inc.: Cybersecurity Predictions for 2016 - the Experts Speak

"We can expect to see more attacks leveraging social engineering and social media based information, advanced ransomware, Internet of Things related security problems, and more advanced products that require less human intervention."

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Monday, December 7, 2015

Social Media Today: How Automation Optimizes Your Social Media Marketing Effort

"Being social also means that you are exposed to potential damage. A marketer needs to stay abreast of any social media activity that poses social risks to a business, its brand value, or employee recognition. And employees create by far the biggest risk in that regard. A business needs to ensure compliance with government rules and regulations, as well as to protect its data and reputation.

Tools like SecureMySocial give employees real-time warnings if they are violating a company’s policies by leaking data, saying inappropriate things, breaking laws, or doing other things wrong. It scans posts by employees made from anywhere for internal keywords like product names, employee names, IP terms, and any foul language, and, if it finds a problem, either immediately lets an employee know, or, if the employee allows it to, automatically removes the post without requiring anyone to have to think about what might go wrong. It also scans posts to protect employees from harming themselves: their careers, their relationships, their finances, and even their physical safety. The best part is that you can customize security rules based on the nature of your business and employees will get automatic alerts in real time – so you can protect your business and your employees from harm without having to monitor them."

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Tuesday, December 1, 2015

Social Media Explorer: How to Plan a Rockstar B2B Social Media Marketing Plan

"For more robust protection, and to prevent employee posts from causing problems whether they are positive or negative, tools like SecureMySocial are best to use. SecureMySocial will not only monitor and address posts that employees make related to your brand, but it will also notify employees in real time if they are making other kinds of posts that may be problematic: such as giving away sensitive information, saying things that could help competitors, making posts that break laws, or even giving hackers information they need to hack you. Alerts will be delivered privately to the employees and let them know that the content they have posted may be potentially harmful and ask them to remove it, or, if you authorize SecureMySocial to do so, it can even automatically remove such posts immediately. For larger businesses, SecureMySocial is a must."